Who Are You To Your Customers?

Have you ever listened to how salespeople and business owners explain what they do at a mixer or a networking event? People practice their “elevator speeches” for years trying to perfect them. But as a coach, I can tell you that most people don’t have a clue as to what they are in their customers’ eyes. Furthermore, most of them have no idea why their customers are buying from them.

Perhaps you have a product that is so superior that you sell more than you can handle, and you never have to worry about why your customers are buying it. But, more than likely, you don’t sell as many as you would like, and you’d like to know how you could increase your sales. The secret lies in understanding why your clients buy from you in the first place.

This usually means asking the customers why they love what they get from you. Don’t be afraid to ask them yourself. The more customers you ask, the more you’ll understand the value of what you sell. Having worked with Lou Leyes of Stages Planning Group since 2006, I can tell you very clearly what we get from his service: Lou guards our financial future and provides us with financial peace of mind. In good times or bad, Lou keeps us constantly informed of what’s happening in the market and its impact on our financial future. We may not always like the outcome, but there’s never a question that we are in good hands and that he is well-informed on what’s going on and what we should be doing.

So, what are you giving your clients? What are you to them? Be proactive and ask them before they question it themselves and before your competitors ask them. The sooner you understand what you provide to your customers, the sooner you’ll know what to say the next time somebody asks, “So, what exactly do you do?”

“It doesn’t matter what you think you sell. It only matters what the customer thinks they are buying.”

– Dave Romeo 

Let me hear from you.

(This excerpt is taken from the seminar entitled Networking and Marketing Mastery I: Crafting Your Memorable Message.) I encourage you to click here to register for the Networking and Marketing Mastery I: Crafting Your Memorable Message live seminar mega-mixer on Thursday, May 16, 2024, at Lancaster Bible College in Lancaster, PA from 9:00 AM to 12:00 Noon Eastern Standard Time.  This seminar is also available for live streaming.

This seminar is part of our Networking and Marketing Mastery series. Feel free to browse the entire category for other similar topics.