What Does Wow Look Like?

When Words Match Actions

When it comes to “wowing” your customers, everybody agrees it’s important, but not everybody knows exactly how to do it. While there may not be a one-size-fits-one answer, there are many different ways that you can set out to really impress your clients.

For years, I’ve maintained that one of the best definitions of “How to Wow” is demonstrating that you are more concerned that your customers have a great experience doing business with you than they are. I believe this is still accurate today, however it’s admittedly a bit too conceptual if you’re trying to write it into a procedure manual.

One Size Fits One

Sometimes it’s easier to understand what something is when you see it. For example, in 2023, I went to a networking mixer and met a woman by the name of Lorianna Sprague from Upfront Marketing. As it turned out, Lorianna had just started her own business that month. She made an impressive first impression because of her great eye contact. In addition, she was engaging, open, personal, and professional.

When I looked at her website, I was even more impressed by the content. She explained that the name, “Upfront Marketing” meant that her business would be upfront with customers and let them know exactly what to expect from her services, and her efforts to introduce her clients to customers who seek out their services.

But what really clinched it for me is when I asked Lorianna if she could help out with a project for my website. In just over a month, she completely finished the project that nine people who had been working on it over the past five years had not come close to completing. You could tell that it was a point of pride that she finished what she started and honored the deadline to which she had committed. This is how you create your own credibility and “wow” your clients.

How much does credibility cost?

If you’re trying to do the same thing in your business, start with establishing credibility. That means that people know if you say you’re going to do something, it means you’re going to do it. And when you demonstrate that you’ve done what you said you would do, then your customers will say, “Wow!”

“Don’t confuse visibility with credibility.” – Harvey Mackay

Let me hear from you.

Attend This Seminar

(This excerpt is taken from the seminar entitled Legendary Customer Services III: How to Wow) I encourage you to click here to register for the Legendary Customer Services III: How to Wow live Hall of Fame seminar on Thursday, November 14, 2024, at Lancaster Bible College in Lancaster, PA from 9:00 AM to 12:00 Noon Eastern Standard Time.  This seminar is also available for live streaming.