Time Versus Value.

For a very long time, I did not need to see a chiropractor. Fortunately for me, my health has long been good. However, in the last two years, I started developing excruciating lower back pain. It got so bad that it was difficult to make it through an entire three-hour seminar presentation.

At the same time, I had been introduced to Dr. Sonja Powers of Lifestyle Chiropractic & Wellness. Multiple different people recommended Dr. Sonja to me, although I wasn’t looking for a chiropractor at the time. In addition, her office was in East Petersburg and I live in Elizabethtown. It seemed like a long way to go for a chiropractor, especially since there are so many located in between these two towns. To make matters worse, Dr. Sonja moved her practice to Willow Street — an even further distance from my home.

It got to the point where I just couldn’t take it anymore and so I decided to go to Dr. Sonja. Why would I make the trip so far away? I wasn’t going there for just a chiropractor. I wanted to go to someone who shared my values, who unapologetically brings her spiritual beliefs into the equation, and who understood and appreciates what I do. The fact that she was a chiropractor was almost a secondary consideration.

I tell you this because customers value their time and their money. In most cases, they could probably buy what they get from you from someone else. So, why do they buy from you? What are you providing to your customers that makes it a unique and valued experience that they would not trade off for someone closer or more convenient to them?

Yes, my drive to Dr. Sonja is longer, but it’s never wasted. It allows me at least 45 minutes to make phone calls and catch up with clients, prospects and business contacts. The healing that takes place in her office is not just physical, but emotional and psychological as well. I cannot imagine experiencing the same immersion session with another chiropractor. As the saying goes, “You get what you pay for.” Make sure that you are spending your time wisely and make doubly sure that your customers feel the same way when they buy from you.

“Time is more valuable than money. You can get more money, but you cannot get more time.” – Jim Rohn

Let me hear from you.

This excerpt is taken from the seminar entitled Time Mastery. I encourage you to click here to register for my live in person Time Mastery seminar on Thursday, September 7, 2023 from 9 AM to 12 noon Eastern Standard Time at the Comfort Suites in Manheim, PA. This event will also be available through live streaming.