The Problem Of "Too Little Talent"
As both a coach and a seminar presenter, one of the most frequent frustrations I hear from employers is that they cannot find good employees. While it is true that in the last few years, the quality and quantity of employable talent seems to have diminished, that is not to say that there aren’t any. But what’s more important than ever before is that if you’re looking to hire top talent, you must become an employer of choice.
The Importance Of Values
While most employers are quick to complain about the shortage of quality employees, very few of them offer a place of employment that attracts the best people. This is partially because it’s expensive to offer the best benefit package and amenities to keep employees loyal and inspired. But it’s more than that. Most employers fail to establish a set of high values that jobseekers long to embrace.
Not What, But How
Still, for every rule there is an exception. If you are familiar with my Hall of Fame client Jeff Bellomo of Bellomo & Associates, then you’ll notice something quite different when it comes to hiring talent. There is a long line of the best people who yearn to work for Jeff’s business. Is it because they all long to work in the legal field, or in East York, or for a company that writes wills and helps plan and settle estates? No. The answer is not in what the company does, but in how it does it.
Jeff treats his employees like gold because he knows by doing so, they will, in turn, treat his clients like gold. Jeff is as selfless a person as I’ve ever met. I’ve never met a lawyer with more compassion. As a result, people go out of their way to apply for employment with his company.
One day, my wife said that she was watching a video that the Bellomo & Associates employees made to praise their leader on Bosses Day. She said that she didn’t watch the whole video because it went on for about ½ an hour. My point is this; you can complain about the current employment situation, or you can take steps to draw people to you because they identify with your vision and mission. You do this by treating people like gold, creating an intriguing and compelling vision, and becoming a connoisseur of talent and an employer of choice.
“The story of someone who has succeeded in spite of difficulty can stir our emotions.” – Jim Rohn
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