Credibility By Association

Dave Romeo • January 14, 2025

Your Network Speaks Volumes

A man and a woman are sitting on a rock holding hands.

Where you do business and who you do business with says an awful lot about you, whether you realize it or not. Your friends, family, customers, and prospects will evaluate you based on the company you keep.

A Chance Encounter That Proved a Point

Last year, a misdirected package brought me to the home of a woman I had never met. She turned out to be a widow of only 10 days and was recovering from knee replacement surgery. At 69 years old, she faced numerous challenges, including retrieving her car from an unreliable repairperson. Despite being strangers, she listened as I suggested businesses that might assist her. Since we lived in the same town, I asked if she was familiar with Carl & Scott’s Automotive. She immediately recognized the name and shared that she and her late husband had trusted them for service.

Credibility Through Trusted Associations

When I mentioned that Carl & Scott’s Automotive was one of my sponsors, her comfort level with me rose significantly. Their excellent reputation for fairness and reliable repairs translated to trust in me. With her guard down, I was able to guide her toward much-needed assistance with banking, estate planning, and real estate issues.

The Lesson: Reputability is Contagious

This interaction illustrates a critical truth: when you associate with reputable people and businesses, their credibility reflects on you. Customers and prospects are more likely to trust you if you use trustworthy tools, products, and services in your business. Make sure they know about these connections.

Build Your Ironclad Credibility

“Tell me who you hang out with, and I’ll tell you who you are.” – Burke Hedges's mother

Your network and partnerships play a significant role in how others perceive you. Align yourself with reputable associates, and their credibility will strengthen your own reputation.

Watch the Full Seminar

This excerpt is taken from the seminar video "How to Build Ironclad Credibility." To dive deeper into strategies for strengthening your reputation, watch the full video at courses.romeonetwork.com.

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